SEO is short for Search Engine Optimisation. Basically what it means is optimising your website to rank higher on search results like in google, Bing, Yahoo etc. Now that you know what it is, you probably having an idea about how how important SEO is for your website. If your website ranks top on search engines like Google on certain search terms, this means that your website will have many visitors then your competitor’s websites. Which means you will make more business then your competitors.
How does SEO work?
Ranking your website on top of search engines depends on many factors. Search engines have their specific algorithms which determines which domain should rank higher. All though search engine algorithms is a bit complex to understand, the main concept here is, search engines wants to give users their best results. And for that, search engines fully scans your website and determines the quality of your content as well as the design of your website. They also checks how popular is your website, how much traffic do you have normally and is the content of your page or post is the best match for the user’s search term.
On-page and off-page SEO
Based on the works SEO can be divided in two types.
On page SEO
On page SEO is based on the contents of your website. The contents that you have control over. This includes page title, keywords, meta description, the title, alternate tags of the images used on the page, internal links with other pages of your website, mobile responsiveness etc.
Off page SEO
Unlike On page SEO, you have very less control over Off page SEO. Off page SEO is calculated by website trust, social networking share, creating backlinks of your website to other websites etc.
White hat, Black hat and grey hat SEO
When create your SEO by following all the guidelines of search engines, its called white hat SEO. And this is the most valid way you should do your SEO. Black hat SEO on the other side completely opposite to White hat SEO. When you create your website SEO by spamming, gaming the system, is called Black hat SEO. Note that, if you do Black hat SEO there is a good chance that your website will be banned from search engines.
When you are in the middle of White hat and Black hat SEO is called grey hat SEO.
Points to note
While writing your articles for your blog, make sure that you keep it simple and easy to understand. Don’t let users to visit your couple of seconds and then leave your website. This will increase your Bounce rate which is not good for SEO. Make sure to present your content as nicely as possible with adding images, videos where needed. Also make sure to interlink other pages of your website where possible.
Keep in mind that search engines can take months to analyse your SEO. Make sure to follow all the necessary standards and focus contents for your viewers and you will be good to go.
YOU SHOULD KNOW: Top 5 must have plugins for your WordPress site.